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Company description section of business plan contains

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Nobody does what you do better than you, but … what is it that you do again? You might have trouble describing your business in one sentence or find yourself at a loss for words when writing a company description. Knowing how to write a company description for a business plan helps you communicate with lenders, investors, employees, and potential customers. You put a lot of thought into your original business concept. Now you need to know how to succinctly describe your business.
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The 4 Key Components of a Business Plan (and Why They’re Important)

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Business Plan: What Is It?

One of the key sections of a Business Plan is the section that describes the plan to grow or scale the business. This often involves hiring staff and staff often represent the single largest ongoing expense that a company will have. As such, it is important to plan exactly who will be hired, how much they will be paid and when staff will join the team. The personnel section of a Business Plan should contain the following components. The sample chart below is an example of the financial section of a business plan. It is for illustrative purposes only and each plan is unique and requires tailoring to meet the specific needs of the company.
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The company description provides a snapshot of your business. Check out the 11 components to include in this section of your business plan. Think of the company description section of your business plan as a snapshot of who you are and what your company is all about. What do you do?
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A business plan is all conceptual until you start filling in the numbers and terms. The sections about your marketing plan and strategy are interesting to read, but they don't mean a thing if you can't justify your business with good figures on the bottom line. You do this in a distinct section of your business plan for financial forecasts and statements.
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