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Linkages between service quality customer satisfaction and customer loyalty a literature review

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Literature Review On Customer Experience

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A Literature Review and Critique on Customer Satisfaction Example | Graduateway

Visit for more related articles at Journal of Internet Banking and Commerce. The dynamics of service quality and satisfaction of customer on banks situated in various countries indicates that earlier studies offered no consensus over the subject, to confirm the issues and trends of these factors which regulate service quality and customer satisfaction. But there is some evidence that few public, private and foreign banks do not give importance to their retail customer relating to maintenance of service quality and customer satisfaction. In this regard, this research paper focuses with a purpose to report the findings of existing literature to identify decompose and define the dynamics of quality service and satisfaction of customer towards all banking services in Global scenario including India. The contribution of the study would broadly be two fold namely quality service and satisfaction of customers in banks across various countries. This literature review based study will definitely help new researchers to identify their research problems for their research study.
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Literature Review on Customer Satisfaction

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Long , Raha Khalafinezhad Published Customer Relationship Management CRM is the entire process that focuses on the interface between the organization and its customers. The objectives of CRM are to enhance profitability, income, and customer satisfaction. Customer satisfaction and customer loyalty are two main criteria for every organization to get success.
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