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Sme corporate social responsibility and competitiveness a literature review

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Corporate Social Responsibility is a self-regulating business model used by the organization as a part of social accountability for the welfare of the society and development of social welfare. The importance of Corporate Social Responsibility is so large because to increase the sales of the product and to create a positive image in the competitive market the practice of Corporate Social Responsibility is a must. CSR has attained so much remarkable quality in the course of the most recent decades in response to the field of academic literature. The literature review of Corporate Social Responsibility interprets different hypotheses, theories, models, and research papers. It is contended that the field of business and the area of society are interconnected whereas society has certain desires from business and consequently the business has ethical duties and responsibilities towards its society. Thus, for being a steward of the necessities and needs of society, the business is deemed to be responsible for the welfare of society.
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Forgot your password? Register now and get access to your personal control panel. According to Douglas and Emily , business environment has changed significantly recently. To survive in this dynamic business environment, businesses have been forced to adapt various strategies, among them being the integration of corporate social responsibility CSR into their business models. Bendell argues that, there is no single definite definition of what CSR is, as various organizations define this concept in different ways. However, most of these definitions are closely related in the sense that they relate CSR with how organizations manage their business process to create a general positive impact on the society.
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In CSR discourse, there is often a misconception that CSR activities are only carried out by large and highly profitable businesses Jansson et al. CSR implementation is useful for businesses to mitigate the negative effects their operations may have on the environment, as businesses contribute to the depletion of the environment Jamali et al. For instance, Beltij Limited donated boreholes and learning materials to a school in the community it carries out its operations The Guardian, The neglect has been linked to their size, as it is assumed that because of their size their impact on the business environment is minimal Panwar et al.
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Graafland, J. Cochran, Philip L. Discussion Papers. Heene,
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