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Abstract Amul is an Indian dairy cooperative founded in —eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the market leader in almost all the categories in which it operates. Amul is well known among Indian consumers for offering high-quality products at reasonable prices, and runs a highly popular advertising campaign that spoofs current events. Amul's cooperative dairy model has been replicated across several Indian states, thereby helping increase the incomes of 80— million farmer families across the country. However, despite its success, Amul is beginning to come under increasing pressure.
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IIM Ahmedabad Case Study

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Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:. It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results. Business Case Studies. Free Case Studies Many academic and business institutions develop and publish case studies.
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By this act, IIMs were given more autonomy in handling their day-to-day operations. IIMs were granted much leeway to decide their courses, fees and other related matters. The fellowship is considered to be equivalent to a DBA globally. After India became independent in , the Planning Commission was entrusted to oversee and direct the development of the nation.
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