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Research papers on integrated marketing communication

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In: Business and Management. The company provides full services for weddings, all types of parties and celebrations, and corporate events. The company wants to portray elegance, luxury, and high quality to its clients and to others in order to gain more from its target audience. The company wants to appeal to future clients through ad campaigns focusing on our image and quality through informative advertising. Informative advertising is used to provide the consumer with the information needed about our services, while also displaying images from different weddings and events that will appeal to the target market.
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Integrated online marketing communication: implementation and management

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An Integrated Marketing Campaign (IMC) Plan For Pepsico Research Paper Examples | WePapers

Integrated marketing communication is about collective application of various marketing techniques harmoniously in the marketing of a particular product. This is the most successful marketing method that can be adopted for a product or service. All marketing methods can be made use of in this system most effectively and as demanded by situation. This paper deals with the concept and pros and cons associated with various methods of integrated marketing communication methods. It also tries to apply this method in the marketing of a new product developed. There are several channels of communication available for an organization. Most successful strategy to be adopted for making communication successful is to integrate various methods of marketing.
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The Impact Of Integrated Marketing Communications On Consumer Behavior

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Amit Bande.
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There are two components to this assessment. Based on what you have learned and observed in this IMC subject to-date, review and critique the following; A The customer initiated marketing communication model by Duncan page of the text. Investigate this in relation to the rise of social media and even citizen journalism and then investigate how businesses are working in this environment.
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  1. [MEMRES-18]❿❽
    Bandolero C.18.04.2021

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  2. [MEMRES-28]❿❽
    Pranshu M.18.04.2021

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    Keith W.27.04.2021

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