Pepsi number fever case study

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Since implementing GoSpotCheck three years ago, PepsiCo has seen marked improvements in the responsiveness of its frontline field teams. Some of the household names included in their stable of consumer-focused brands include Pepsi, Gatorade, and Quaker. Supermarkets and pantries across the globe are filled with their many product lines. However, such incredible heights of success bring their own set of challenges. The direct-store-delivery DSD arm of PepsiCo's operations is extremely complex, involving 4, frontline staff members working in the field on any given day. These employees support multiple facets of PepsiCo's business objectives by routinely checking inventory, product placement, and ongoing promotions, among many other responsibilities.
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The deadliest marketing disaster in history

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Pepsi's "Number Fever" in the Philippines caused street riots, deaths, and 14 years of lawsuit

Marily So, a woman in her early fifties with greying hair, runs a sari-sari store out of her one-room home in a concrete building beside a railway track in Manila. In the steamy heat of a summer afternoon, shirtless children appear at her window clutching coins. With a kind smile, she serves them warm bottles of water and Royal Tru, one of a few sodas she displays alongside tiny shampoo sachets and single cigarettes. If someone asks for a Pepsi, her expression sours.
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Pepsi Case Study Analysis

PepsiCo has several bottling plants in Luzon, Visayas, Mindanao and sales offices scattered all over the country to meet head-on the growing demand. Pepsi launched successfully several promo campaigns such as the: 1. In the beginning, the company imported Pepsi-Cola until , when its first bottling plant was established in Quezon City. Philippine branch - and operated until The principal activities of its subsidiaries and associated companies include investment and treasury management, property development and investment, stock and commodity broking, insurance, investment advisory, fund management as well as banking and finance, operating principally in Hong Kong, Singapore, Malaysia and the mainland of the PRC, etc.
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It was estimated that 80 to 85 plants were required for full U. Given the intense service provided by the bottlers, the relationship between the bottlers and end retailers was critical to success and sales. Pepsi structured its contracts with bottlers so that bottlers were required to purchase concentrate from Pepsi at prices set by Pepsi, giving them much greater flexibility. Pepsi focused heavily on diversification within the beverage industry as well as ended that In first Into snack foods, with the merger forming Pepsico and again with Frito-lay, purchased fast-food chains and casual-dining restaurants. Some of these endeavors went well such as the snack foods while restaurant expansion was failing.
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