Customer segmentation is an important part of the business activity in general and a highly effective customer relationship management practice. The information obtained through segmentation allows personalizing goods and services offered by the company and thus ensure its relevance to the customers. Its advantages are best described through its three main achievement goals. Second, it contains the possibility to expand the customer base by outlining the currently untapped markets, strengthening position among the existing ones, and minimizing the expenditures associated with less relevant ones.
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Customer relationship management - Free Management Essay - Essay UK
In: Business and Management. Customer Relationship Management Holly Smith August 16, Introduction Customer acquisition and retention have become essential in a highly competitive global market where advanced technological and web-based tools and applications are used to lure new customers as the old marketing strategy of quality goods at low cost has become redundant and the focus is on customer centric marketing and product development. The successful implementation of a CRM strategy requires organisational transformation, changing business processes and only then can CRM implementation achieve the desired results and CRM vision. CRM implementation cannot be restricted to software and technological upgradation for enhancing customer database management. CRM is an integrated approach that requires organisation and business process transformation for effective implementation. As a result, a major task for firm is how to make consumer feel satisfy and continue use their products or services.
Customer Relationship Management
The customer relationship management demos which are discussed can be of a great benefit and immense importance to different companies and firms. As far as this paper is concerned, such tools can be of great help to the following company such as Amazon. Amazon is a company that operates in a very competitive environment that always changes as a result of the different technological advancements, that is why the firm is to adjust to all the changes in order to meet the necessary requirements and expectations of the clients and customers. Only in such a case, the company can be sure to continue promoting, developing and succeeding in the market.
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