Southwest airline case study

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Unlike many other airline services, Southwest Airlines has a very relaxed unintimidating environment, where the pilot, flight attendants, and customers can all feel a sense of belonging and acceptance. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable.

Southwest Airlines Case Study​

Southwest Airlines Case Study​ - le212.info

Unlike many other airline services, Southwest Airlines has a very relaxed unintimidating environment, where the pilot, flight attendants, and customers can all feel a sense of belonging and acceptance. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable.

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Introduction The main task of this paper is conducting a research on the factors and instruments of motivating the workforce of the Southwest Airlines. Southwest Airlines is one of the biggest and most profitable airline companies in the USA. Southwest Airlines employs more than 45 employees Southwest Airlines one report, As for first level of needs, essential for each person such as food or shelter, it is guaranteed at Southwest Airlines by decent level of salaries and percent in gained profit Smith, Regarding the safety needs characterised in the form of security and stability, as pointed by Bunz and Maes , Southwest Airlines do not fire the company employees; instead, they invest in the constant development and gaining of a new knowledge for the employees to fit the corporate culture.
Southwest started its service in It becomes famous by using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make the customers very delighted.
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