It describes how the work will be done, the workflow from input to end results, including the resources that will be used along the way, all of which are required for success. An operational plan also explains how, or what portion of, a strategic plan will be put into operation during a given operational period. While strategic planning provides the vision, direction and goals for the business, operational planning translates that into the everyday workflow of the business that will hopefully produce the outcomes defined by the strategy. Operational plans should be prepared by the people who will be involved in the implementation.
Business Planning and Marketing Strategy
Operations Plan Section—Writing a Business Plan
In your business plan , the operations plan section describes the physical necessities of your business' operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process. Keeping focused on the bottom line will help you organize this part of the business plan. Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day. You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service. When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:.
A business plan includes many sections including an assessment of your product and your operations strategy. Operations have a steep learning curve, but many successful companies, such as Wal-Mart, have grown by leveraging their operational infrastructure. This will depend on the nature of your business. A service company relies on an operational plan to make sure customers are taken care of in an efficient manner.
As you conduct strategic planning for fulfillment, what are the operational strategies you should consider to remain competitive and be efficient in the future? To consider this topic, we looked at trends that are shaping the operations in multichannel companies. Here is our list:.