Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. The data were then transcript to SPSS Statistical Package for Social Science for analyzing, the results were in mean value, standard deviation and cluster analysis. But also what consumer behavior does a company have to create in their customer, in order for such a system should work. Suggestions for future research: A qualitative research from both a company and its customer in an open-ended interview, to have a deeper understanding and insight of a non-reward referral system.
Case Study Of Xiaomi's Sales And Marketing Strategy: Oneplus One
Report on Segmentation, Targeting And Positioning Strategy Of OnePlus | The Informed Sheep
OnePlus came to India in late December and in just four years emerged as the number one smartphone brand in the Indian premium smartphone segment. In India, OnePlus positioned itself to appeal to users of high-end phones and undercut rival products on price, despite closely matching them on specifications. The company focused primarily on viral marketing and community interaction such as word-of-mouth and social media to spread brand awareness. With the launch of its first flagship smart TV — the OnePlus TV — exclusively in India in September , OnePlus planned to develop a strong ecosystem of products in order to strengthen its premium-only brand proposition in the country. Despite its phenomenal success in India, OnePlus had several challenges ahead. These included fierce competition, issues relating to scaling offline, price sensitive Indian consumers, low smartphone penetration, and an economic slowdown.
Report on Segmentation, Targeting And Positioning Strategy Of OnePlus
How connected is your organization to its customers? Since the success launch of their first smartphone the company has grew exponentially, serving over 34 countries spanning Asia, United States and Europe. OnePlus has a simple and bold vision— to share the best technology with the world. The company gathered the best talents globally with a goal of achieving the highest standards, while providing the best value available in the market. Within a short span, OnePlus has maneuvered its way up the smartphone industry and constantly find themselves going head on with the top smartphone contenders.
The Apple Inc. Around the world, the company under the stewardship of Steve Jobs has emerged as one of the most innovative and creative producers of different devises. Apple Inc.