How to write a good media release

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There are some clear rules when it comes to writing press releases - covering everything from the news angle to structure. Before you write and issue a press release , ask "Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy. Fact: if the journalist does not consider it your release newsworthy and engaging, it won't get coverage.
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New Hire Press Release Examples (+ Writing Tips) That’ll Get Your New Employee Announcement Noticed

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Press Releases and Their Purpose

Last Updated: July 10, References. To create this article, 47 people, some anonymous, worked to edit and improve it over time. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed , times.
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How To Write a Press Release, with Examples

Opinions Home Editor's Notebook. Now I know the headline for this column is a bit presumptuous. And I'm not a public relations professional, nor am I a travel agent trying to get good press for my business.
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Whether organisations send them to the media, stick them on their website, break them up into social media posts or use them to ensure a consistent message across the business, the press release is still very much alive and well. Updated for with new material, here is my step-by-step guide to writing an effective press release. Journalists are quick to spot organisations who dress something up as news in order to get free advertising.
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