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Research proposal tourism marketing

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We use cookies to give you the best experience possible. Words: , Paragraphs: 8, Pages: 2. Tourism management is the activity aimed at the appropriate organization of tourism industry for its maximum benefit. Nowadays, tourism has become one of the most profitable types of business, because more and more people decide to travel to different countries, especially the exotic ones in order to broaden their horizons.

Modern Marketing Communication in Tourism

Research Proposal On Tourism Essay Example

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Tourism Research Paper: 20 Topics and Ideas to Dedicate Your Paper To

Abstract: Mass tourism is a significant contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite certain tendencies in preference for individual tourism, it is expected that mass tourism and mass tourism destination will continue to play a dominant role in the future. The present paper is dedicated to the topic of possible usage of modern tools of marketing communication in the management of mass tourism destination. Particular characteristics of its product are having an influence on the usage and effectiveness of traditional forms of marketing communication advertising, exhibitions, etc. The aim of this article is based on analysis of primary, secondary data and field observations to evaluate the possibility and critical factors of usage of selected forms of modern tools of marketing communication like internet marketing, social media, mobile marketing and the world of mouth marketing, etc.
The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management.
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