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Case study of samsung s mobile phone business

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It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chul in as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late s and the construction and shipbuilding industries in the mids; these areas would drive its subsequent growth. Since , Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of , Samsung has the 6th highest global brand value.
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Critically evaluate the research and innovative management system in Samsung. Along with discussing and evaluating the systems, your paper should focus on proposing and rationalizing of change models and identify the potential strategies to overcome the barriers in the implementation of new ideas at the Company. The primary aim of this task is to outline and discuss how creative and innovative management process has been used in Samsung. Samsung is one of the leading and biggest consumer electronics companies that provide consumer electronic products and services to the customers in the global market. The roles of senior management also have been drawn in the task.
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Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in an organization that emphasized efficiency and engineering rigor. But shifting to an innovation-focused culture without losing an engineering edge is not a simple matter. It involves managing a number of very real tensions. The authors describe how the company created a committed, resourceful corps of designers who overcame internal resistance by deploying the same tools they use in pursuing innovation: empathy, visualization, and experimentation in the marketplace.
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Company Background Samsung Corporation is one of the largest electronic manufacturing companies in the world. This is a Korean conglomerate business. Their mobile phone manufacturing holds the number one position according to the sales unit as at third quarter in Gartner Inc.
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