Instagram stories case study

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Tropicana wanted to drive awareness of its innovative twist on juice beverage products, increase consideration by showcasing versatile summer drink recipes, and boost in-store sales. Tropicana has been passionate about making orange juice since The company has continued to grow and innovate over the decades, and today offers a wide variety of juice products. Tropicana is headquartered in Chicago, and has been owned by PepsiCo since
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Instagram Stories | Brock Built Case Study

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8 Outstanding Instagram Marketing Case Studies

The publisher identified Instagram Stories as a potential growth channel, and worked with CitizenNet to meet an ambitious subscription goal, at a profitable ROI. The shared teams built on that success for the September issue, leveraging past learnings in combination with proprietary audience planning and optimization tech. We then used CitizenNet optimization settings to continuously allocate budget to top performers in real time. CitizenNet also deployed its proprietary Predicted Affinity Targeting , which used the Vogue Facebook and Twitter handle to expand prospecting audiences to relevant users, in addition to targeting lower funnel custom audiences as well as lookalike audiences. This highly targeted campaign was effective in driving a high volume of subscriptions below the target cost. It proved that the compelling visuals of ads in Instagram Stories drove exceptionally strong engagement for our direct response message. For more information on how CitizenNet can produce great results for your brand, contact us today.
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Instagram Stories: Best Practices for Your Brand

The Instagram algorithm has been controversial for past year. When Facebook took over the platform, they quickly implemented a new Instagram algorithm. This algorithm changed the way we receive information. Previously, we saw posts in chronological order on Instagram. Now, an algorithm decides what posts we see first based on certain criteria.
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The platform also helps customers store hashtags in an easy-to-use manner and provide insights into which hashtags they should continue to, or stop using. Flick provides a best-in-class method for identifying highly relevant hashtags to help its customers grow their online community in a purely organic way. Hashtags are a major part of Instagram and they help users find new content from brands, creators, and individuals they have yet to discover.
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